![]() Online, the good does not always rise to the top. ![]() The problem is that as we write, design, and create, people will not just come to our online spaces just because we publish our content. These efforts create new value, improve your skill, and are hard to replicate. We want to do ‘deep work’.ĭeep Work: Professional activities performed in a state of distraction-free concentration that push your cognitive capabilities to their limit. We want to have an impact of some fashion on some scale. That’s not what most of us want to do though. ![]() These efforts tend to not create much new value in the world and are easy to replicate. Shallow Work: Noncognitively demanding logistical-style tasks, often performed while distracted. The problem is that much of ’social networking’ would be defined as ‘shallow work’. Getting to expand that friendship into the real world is something amazing that we often pass off as mundane. I love that I can go to a new city and hang out with someone I’ve interacted with online for years. I don’t have to spend big on paper or magazine ads only to realize that my ‘big spend’ was pocket change compared to the cost of the ads that dwarfed mine, rendering it irrelevant. – TribesĪs one who is working to get my ideas spread, I love the social media and marketing tools currently available. Instead of forcing you to use just a few characters, it enables a huge range of images, text, and connections to be created. With Twitter, tiny driplike updates reach the thousands of people who are waiting to hear from you and follow your lead.įacebook goes in the opposite direction of Twitter. Internet companies have taken the original idea behind blogs and amplified it into a set of tools that anyone can use to tighten a tribe.
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